The year 2021 was a year of transformative changes that shook the entire landscape of digital marketing. This significantly impacted the development of digital marketing strategies for businesses that were striving to overcome the effects of the pandemic. Below is a compilation of 6 key customer trends for crafting a successful digital strategy in 2022, […]
In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]
To achieve a competitive advantage in the rapidly evolving landscape of digital marketing, businesses need to stay up-to-date with the trends pursued by the digital marketing industry. Below are five digital marketing trends forecasted to make a significant impact in the current and upcoming years, helping your business gain an edge over competitors. Programmatic Advertising […]
In most of the current discussions about Digital Marketing, privacy is the most highly concerned topic. Marketers are extremely worried about how they can maintain marketing performance while still protecting user privacy. However, maintaining performance isn’t enough; they are actively seeking opportunities to enhance marketing efforts even further while setting high standards for privacy. A […]
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