Near-shoring is a trend in which companies move their manufacturing or service operations closer to their home markets, often bringing them back from overseas locations. This contrasts with offshoring, where businesses outsource these activities to countries with lower labor costs. The near-shoring trend has gained momentum for several reasons: Proximity to Market: Near-shoring allows companies […]
UNCERTAIN OUTLOOK FOR THE LOGISTICS INDUSTRY As we exit a tumultuous 2023, where the logistics and shipping industry witnessed a reversal to normalcy and freight rates dropped from record highs to pre-pandemic levels, importers and freight forwarders are hoping that the new year will bring some much-needed stability in the freight market. With the outlook […]
As reported by Euromonitor, December 2023 Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates […]
The Camel Strategy – A new definition was given by Ms. Ngo Phi Phung, founder of Metta Marketing 2024 is a year that is predicted to have a lot of instability and unpredictable changes around the world, from nature to human society. Vietnam, with an economy whose GDP growth rate depends on export growth and […]
According to EastAsiaForum, 14 December 2023 Author: David Dapice is a Senior Economist at the Ash Center for Democratic Governance and Innovation at the John F Kennedy School of Government, Harvard University. After two frustrating years of COVID-induced economic slowdown, Vietnam bounced back in 2022 with a strong performance — its GDP grew more than […]
Plot summary When a recession was predicted to occur a year ago, the Fed seems to have succeeded in bringing down inflation without causing a recession. Many negative forecasts underestimate the resilience of the U.S. economy, typically because they are based on historical models and precedents, rather than on isolated contexts. While a soft landing […]
Summary When everything is beyond our control, costs are the only thing that can be managed. However, drastically cutting costs immediately to save in the short term is a mistake. When companies implement sudden cost-cutting policies, they often have to give up the most crucial investments. If cost-cutting programs are hastily implemented, debates about investment […]
Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]
Plot summary Covid-19 and the economic recession have caused us all to endure difficult conditions for long periods of time in the global markets. This situation is like a strange sea for the traditional startup model in Silicon Valley, which is a startup model aimed at rapid growth and creating “unicorns”. Instead of unicorns, camels […]
Summary: Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy. Brand-building activities are typically measured using metrics that have no predictive or retrospective connection to financial returns. And performance marketing typically lacks measures […]
Summary. Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as well as failures throughout past recessions and identified patterns in consumer and company behavior […]
Even the most experienced sales experts are feeling anxious. Whether we are in a recession or it’s merely a future possibility, fundamental economic knowledge tells us that economies go through cycles of prosperity and downturn, and this is inevitable. So, the question should not be whether to do something about it or not, but rather […]
Summary. Whether on retailers’ own platforms or through third-party price tracking services, today’s consumers often have access to detailed information regarding changes in a product’s price over time. But how does this visibility influence their purchasing decisions? Through a series of studies, the authors found that buyers are more likely to buy now if […]
The New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors share findings from a recent survey exploring how U.S. consumers are thinking about their New Year’s Resolutions this year and offer seven strategies to help businesses attract and retain customers in this critical […]
Summary. Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing teams typically function in […]
As we enter 2022, changes in how we work, where we work, who we work with, why we work, and the technologies we use are constantly changing. Many of these changes began before the pandemic, were accelerated by the pandemic, and have become frequent aspects of the workplace. The future of work is employee wellbeing […]
As many workplaces now begin plans to bring people back to the office after COVID, it’s a great time to consider how the organization’s culture has changed and ─ even more importantly ─ how to create the culture the company wants to have. What is company culture? Company cultures are defined as the ways in […]
Marketing strategies for the construction materials industry is a puzzle that requires considerable time to find a solution. Conveying messages through traditional methods and word-of-mouth (WOM) can’t be compared to the following marketing trends in today’s digital age. How do you distinguish your products from those of your competitors? How do you build bonds with […]
In 2022, B2B businesses are not exempt from the race for growth to recover from the “wounds” that the turbulent year of 2021 left behind. Quickly updating and successfully applying the latest marketing trends is the key to outpacing our competitors. Discover the top 10 marketing trends for B2B businesses in 2022 through the article […]
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