The Camel Strategy – A new definition was given by Ms. Ngo Phi Phung, founder of Metta Marketing 2024 is a year that is predicted to have a lot of instability and unpredictable changes around the world, from nature to human society. Vietnam, with an economy whose GDP growth rate depends on export growth and […]
Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]
Plot summary Covid-19 and the economic recession have caused us all to endure difficult conditions for long periods of time in the global markets. This situation is like a strange sea for the traditional startup model in Silicon Valley, which is a startup model aimed at rapid growth and creating “unicorns”. Instead of unicorns, camels […]
Summary: Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy. Brand-building activities are typically measured using metrics that have no predictive or retrospective connection to financial returns. And performance marketing typically lacks measures […]
In the midst of these complicated developments, if we consider running a business as a football game, “In addition to defending, we should still maintain an attacking readiness to take advantage of scoring opportunities”.
A brand is what connects a business with customers and is also a way for customers to perceive a business and its values. To put it differently, it’s how our customers differentiate us from our competitors. From the name, logo to mission statement, core values,… these are all things that consumers care about and choose, […]
Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand […]
In reality, alongside fundamental brand-building activities, leading brands also need to find ways to differentiate themselves from competing rivals, provide the best experience for customers, and manage reputation risks effectively. More precisely, to build a leading brand, we need to safeguard the brand reputation. Transform customers into followers, enthusiasts, and supporters Today, consumers can distinguish […]
Traditional Branding Strategy According to traditional definitions, a brand encompasses a collection of elements such as images, names, logos, taglines, etc., to differentiate its products and services from those of competing rivals. A brand also serves as a repository of all the values generated from the programs and campaigns that a business has undertaken. In […]
Summary According to Forbes, your business has seven seconds to make a first impression. Sometimes brands fail to get customers’ attention because they misuse logos, have names that are difficult or not eye-catching, or work with an unclear vision and mission. We live in a world where trends are constantly evolving, so companies also need […]
How has “build brands” changed as a result of these extraordinary times? The fundamentals of brand building remain the same, but the “how” is much different. Finding focus in a world of volatility is going to be much harder. The world has just gone through one of the most significant crises of this century — […]
Brand and culture power is particularly evident in B2B companies, where brands live and die in the thoughts, words and actions of employees. The legendary management consultant, educator, and author Peter Drucker liked to say that “culture eats strategy for breakfast.” The best-laid strategic plans invariably hit a wall if they are not aligned with […]
Brand story is at the core of what we do at our consultancy. Working directly with CEOs and leadership, we identify marketing and business pain points that both customers and employees experience. Once discovering those challenges, we design strategies to alleviate them and, off of those strategies, create messaging campaigns that deliver clear, compelling and […]
Brand Inside? When you think of marketing, you more than likely think of marketing to your customers: How can you persuade more people to buy what you sell? But another “market” is just as important: your employees, the very people who can make the brand come alive for your customers. Yet in our work helping […]
Summary According to Forbes, your business has seven seconds to make a first impression. Sometimes brands fail to get customers’ attention because they misuse logos, have names that are difficult or not eye-catching, or work with an unclear vision and mission. We live in a world where trends are constantly evolving, so companies also need […]
Brand. You can’t avoid the term or its numerous variations that exist today. Think about the different versions out there right now that are pretty common: personal brand, employer brand, internal brand, etc. These variations are all similar in some ways and may even overlap when it comes to strategy. However, each term has important differences, […]
“Culture, we want a strong company culture” is probably one of the most common cries from corporate. A study of over 1,400 North American CEOs and CFOs found that 90% said culture was important at their organizations; one reason why executives want a strong, brave company culture is that it often leads to satisfied employees. […]
Every small business begins as a startup. In 2020, about 99.9% of all U.S. businesses were considered small businesses with less than 500 employees. Startup companies face several challenges, and the trend has only increased with time as the marketplace becomes more competitive. According to the Global Startup Genome Ecosystem 2019 report, 11 out of […]
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s […]
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