Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]
Plot summary Covid-19 and the economic recession have caused us all to endure difficult conditions for long periods of time in the global markets. This situation is like a strange sea for the traditional startup model in Silicon Valley, which is a startup model aimed at rapid growth and creating “unicorns”. Instead of unicorns, camels […]
Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand […]
CSR has helped SCG enhance its position in the public eye, associated with the image of a brand with responsibility to the community and society. Why do B2B businesses need to implement CSR? CSR or Corporate Social Responsibility is gradually becoming a measure of Vietnamese consumers for businesses today. Therefore, CSR is an essential obligation […]
With 197 million people online in Indonesia, it’s important for brands to know where and how to connect with this large group of digital consumers. YouTube, with more than 100 million monthly users in Indonesia, offers a ready base for brands to grow their online audience. To unlock the potential of video marketing, however, brands […]
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