Near-shoring is a trend in which companies move their manufacturing or service operations closer to their home markets, often bringing them back from overseas locations. This contrasts with offshoring, where businesses outsource these activities to countries with lower labor costs. The near-shoring trend has gained momentum for several reasons: Proximity to Market: Near-shoring allows companies […]

UNCERTAIN OUTLOOK FOR THE LOGISTICS INDUSTRY As we exit a tumultuous 2023, where the logistics and shipping industry witnessed a reversal to normalcy and freight rates dropped from record highs to pre-pandemic levels, importers and freight forwarders are hoping that the new year will bring some much-needed stability in the freight market. With the outlook […]

As reported by Euromonitor, December 2023 Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates […]

The Camel Strategy – A new definition was given by Ms. Ngo Phi Phung, founder of Metta Marketing 2024 is a year that is predicted to have a lot of instability and unpredictable changes around the world, from nature to human society. Vietnam, with an economy whose GDP growth rate depends on export growth and […]

According to EastAsiaForum, 14 December 2023 Author: David Dapice is a Senior Economist at the Ash Center for Democratic Governance and Innovation at the John F Kennedy School of Government, Harvard University. After two frustrating years of COVID-induced economic slowdown, Vietnam bounced back in 2022 with a strong performance — its GDP grew more than […]

Plot summary When a recession was predicted to occur a year ago, the Fed seems to have succeeded in bringing down inflation without causing a recession. Many negative forecasts underestimate the resilience of the U.S. economy, typically because they are based on historical models and precedents, rather than on isolated contexts. While a soft landing […]

Summary When everything is beyond our control, costs are the only thing that can be managed. However, drastically cutting costs immediately to save in the short term is a mistake. When companies implement sudden cost-cutting policies, they often have to give up the most crucial investments. If cost-cutting programs are hastily implemented, debates about investment […]

Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]