Plot summary When a recession was predicted to occur a year ago, the Fed seems to have succeeded in bringing down inflation without causing a recession. Many negative forecasts underestimate the resilience of the U.S. economy, typically because they are based on historical models and precedents, rather than on isolated contexts. While a soft landing […]
Summary When everything is beyond our control, costs are the only thing that can be managed. However, drastically cutting costs immediately to save in the short term is a mistake. When companies implement sudden cost-cutting policies, they often have to give up the most crucial investments. If cost-cutting programs are hastily implemented, debates about investment […]
Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]
Summary: Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy. Brand-building activities are typically measured using metrics that have no predictive or retrospective connection to financial returns. And performance marketing typically lacks measures […]
Summary. Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as well as failures throughout past recessions and identified patterns in consumer and company behavior […]
Even the most experienced sales experts are feeling anxious. Whether we are in a recession or it’s merely a future possibility, fundamental economic knowledge tells us that economies go through cycles of prosperity and downturn, and this is inevitable. So, the question should not be whether to do something about it or not, but rather […]
Summary. Whether on retailers’ own platforms or through third-party price tracking services, today’s consumers often have access to detailed information regarding changes in a product’s price over time. But how does this visibility influence their purchasing decisions? Through a series of studies, the authors found that buyers are more likely to buy now if […]
The New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors share findings from a recent survey exploring how U.S. consumers are thinking about their New Year’s Resolutions this year and offer seven strategies to help businesses attract and retain customers in this critical […]
Summary In corporate acquisitions, there are two types of leverage. The first is negotiation leverage, whichever side knows the opponent’s weakness will have the advantage in the agreement. The second is the leverage of knowledge, which depends on the Founder’s understanding of the needs of the market and the potential the business can achieve. It […]
Summary. Right now venture investment is falling and the tech market is cooling. Startup founders are thinking more about survival than an exit. But the market can turn around quickly, as it did in 2010. It pays to position yourself now for the startup M&A wave that will likely arrive in the next couple of […]
Summary. When a startup founder seeks external funding, they may worry about losing control over their company — with good reason. Between 20% and 40% of startup founders are replaced at the behest of their investors. But what happens to the company after the founder is ousted? An initial look at the data reveals that startups where a founder is replaced […]
In 2012, King Digital Entertainment had established itself as a developer of popular free games on smartphones. Its user base was growing exponentially, driven by the hit game Candy Crush Saga. From mid-2012 to mid-2013 the company experienced a 12-fold increase in revenue but only a sixfold increase in costs. The result was a nearly […]
Source: Harvard Business Review Authors. Hubert Joly – The former Chairman and CEO of Best Buy, a senior lecturer at Harvard Business School, and The Co-Author with Caroline Lambert of The Heart of Business. Joly has been recognized as one of the top 100 CEOs in the world by the Harvard Business Review, one of […]
During the crisis of the pandemic, Matt Allen (the article’s author) conducted research on how family businesses adapted to the pressures of the market context. The research was carried out in the summer of 2020, 6 months after the World Health Organization officially declared Covid-19 a pandemic. The results were very interesting. Matt noticed that […]
Summary. One of the most critical questions facing family businesses is how to treat the next generation. They are clearly different from other employees, as current or potential owners of the company, whose wealth and reputation are on the line. On the flip side, most parents rightfully worry that providing too many unearned advantages undermines […]
To sustain a long-term family enterprise, it’s clear that having a founder who builds a great business is only the first step. As the legacy business and the entrepreneurial leadership of the founding generation gives way to the next generation, the business enters a transition to a new era where there are several related family […]
Summary. In the wake of the pandemic and rising geopolitical tensions, many family business owners have woken up to the reality that the absence of a competent and engaged board undermines the resiliency of their family enterprise and poses a significant risk in an era of greater turbulence and uncertainty. What’s more, if family representation […]
Summary. Legacy is an intangible, invisible force that affects the decision making of the next generation in a family business. Psychologists call the motivation to build legacy generativity, and it stems from the concern for the welfare, well-being, and security of future generations. Developing and sustaining legacy is a way for family members to perpetuate […]
Summary. A central concern of family business leaders is assessing the readiness of the next generation to take over the business. This is critical, because research shows that 25% of failed transitions occur due to a lack of a prepared heir. Taking time to co-design what readiness looks like enables both parties to align and […]
A brand is what connects a business with customers and is also a way for customers to perceive a business and its values. To put it differently, it’s how our customers differentiate us from our competitors. From the name, logo to mission statement, core values,… these are all things that consumers care about and choose, […]
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