UNCERTAIN OUTLOOK FOR THE LOGISTICS INDUSTRY As we exit a tumultuous 2023, where the logistics and shipping industry witnessed a reversal to normalcy and freight rates dropped from record highs to pre-pandemic levels, importers and freight forwarders are hoping that the new year will bring some much-needed stability in the freight market. With the outlook […]
A brand is what connects a business with customers and is also a way for customers to perceive a business and its values. To put it differently, it’s how our customers differentiate us from our competitors. From the name, logo to mission statement, core values,… these are all things that consumers care about and choose, […]
Summary. Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing teams typically function in […]
As a business owner, you know that B2B marketing is one of the most effective ways to generate leads and increase revenue. How to Build a B2B Marketing Strategy? In this article, let’s join Metta to explore some important steps in developing a successful B2B marketing strategy. Along with that are some outlines of strategies […]
The seminar “Foreign market expansion strategy” was organized by SACA Association Ho Chi Minh City on 02/11/2023 at C-SPACE Exhibition Center, address 12-13 N1 Street, Tan Thuan Dong, District 7, Ho Chi Minh City. This event attracted the participation of more than 100 representative members from enterprises in the field of building materials and the […]
In order to architect the ultimate B2B customer experience, it is important to assess which issues impact the experience, where in the customer journey they have an impact, and how well (if at all) these experiences are being delivered. The research in this latest paper explores the differences in these findings across different generations, as […]
Brand and culture power is particularly evident in B2B companies, where brands live and die in the thoughts, words and actions of employees. The legendary management consultant, educator, and author Peter Drucker liked to say that “culture eats strategy for breakfast.” The best-laid strategic plans invariably hit a wall if they are not aligned with […]
In 2022, B2B businesses are not exempt from the race for growth to recover from the “wounds” that the turbulent year of 2021 left behind. Quickly updating and successfully applying the latest marketing trends is the key to outpacing our competitors. Discover the top 10 marketing trends for B2B businesses in 2022 through the article […]
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