UNCERTAIN OUTLOOK FOR THE LOGISTICS INDUSTRY As we exit a tumultuous 2023, where the logistics and shipping industry witnessed a reversal to normalcy and freight rates dropped from record highs to pre-pandemic levels, importers and freight forwarders are hoping that the new year will bring some much-needed stability in the freight market. With the outlook […]
The Camel Strategy – A new definition was given by Ms. Ngo Phi Phung, founder of Metta Marketing 2024 is a year that is predicted to have a lot of instability and unpredictable changes around the world, from nature to human society. Vietnam, with an economy whose GDP growth rate depends on export growth and […]
Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]
A brand is what connects a business with customers and is also a way for customers to perceive a business and its values. To put it differently, it’s how our customers differentiate us from our competitors. From the name, logo to mission statement, core values,… these are all things that consumers care about and choose, […]
CSR has helped SCG enhance its position in the public eye, associated with the image of a brand with responsibility to the community and society. Why do B2B businesses need to implement CSR? CSR or Corporate Social Responsibility is gradually becoming a measure of Vietnamese consumers for businesses today. Therefore, CSR is an essential obligation […]
The seminar “Foreign market expansion strategy” was organized by SACA Association Ho Chi Minh City on 02/11/2023 at C-SPACE Exhibition Center, address 12-13 N1 Street, Tan Thuan Dong, District 7, Ho Chi Minh City. This event attracted the participation of more than 100 representative members from enterprises in the field of building materials and the […]
Marketing strategies for the construction materials industry is a puzzle that requires considerable time to find a solution. Conveying messages through traditional methods and word-of-mouth (WOM) can’t be compared to the following marketing trends in today’s digital age. How do you distinguish your products from those of your competitors? How do you build bonds with […]
At the seminar “Construction and Building Materials Industry 2023: Opportunities, Challenges and Development Orientations” took place on November 8, 2022 at the Gem Center Convention Center organized by Metta Marketing Company, with more than 70 representatives as presidents Board of Directors and senior leaders of leading enterprises discussed the economic and social scenario in 2023. […]
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