UNCERTAIN OUTLOOK FOR THE LOGISTICS INDUSTRY As we exit a tumultuous 2023, where the logistics and shipping industry witnessed a reversal to normalcy and freight rates dropped from record highs to pre-pandemic levels, importers and freight forwarders are hoping that the new year will bring some much-needed stability in the freight market. With the outlook […]
As reported by Euromonitor, December 2023 Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates […]
Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]
Plot summary Covid-19 and the economic recession have caused us all to endure difficult conditions for long periods of time in the global markets. This situation is like a strange sea for the traditional startup model in Silicon Valley, which is a startup model aimed at rapid growth and creating “unicorns”. Instead of unicorns, camels […]
Summary: Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy. Brand-building activities are typically measured using metrics that have no predictive or retrospective connection to financial returns. And performance marketing typically lacks measures […]
Summary. Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing teams typically function in […]
Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand […]
As a business owner, you know that B2B marketing is one of the most effective ways to generate leads and increase revenue. How to Build a B2B Marketing Strategy? In this article, let’s join Metta to explore some important steps in developing a successful B2B marketing strategy. Along with that are some outlines of strategies […]
Traditional Branding Strategy According to traditional definitions, a brand encompasses a collection of elements such as images, names, logos, taglines, etc., to differentiate its products and services from those of competing rivals. A brand also serves as a repository of all the values generated from the programs and campaigns that a business has undertaken. In […]
What makes your company unique? If you’re thinking, “Our corporate culture, of course!” you’d probably be right. But, what does that actually mean? Even though company culture has become a hot topic in recent years, it’s still sort of intangible and difficult to wrap our arms around. Here’s one way to think about it, a […]
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s […]
It is widely acknowledged that talent acquisition and company culture establishment is no longer confined to the singular domain of the human resources department. Other departments equally assume collaborative roles to undertake this responsibility. Particularly noteworthy is the pivotal role that the synergy between Marketing and HR assumes in the endeavor of cultivating corporate culture […]
For a while, Human Resources Marketing (HR Marketing) focused primarily on job fairs and recruitment postings. However, HR Marketing has now become digitalized and undergone significant changes. In recent years, there have been three popular types of HR Marketing that many businesses are applying. What is HR Marketing? HR Marketing is a general term for […]
One of the foremost factors in business development is human resources. However, many still believe that talent acquisition falls solely under the purview of the Human Resources (HR) department. In reality, other departments, particularly marketing, can collaborate with HR to successfully draw in talent. In this article, let’s explore how Marketing and HR at Metta […]
The human society is constantly changing, and a ‘life-centric’ marketing strategy demands that marketers stay closely attuned to this evolution. This article will present predictions about marketing trends that will directly impact businesses in 2022. To establish a solid short-term plan, it’s important to consider what you’re aiming for in the long run. No one […]
Marketing strategies for the construction materials industry is a puzzle that requires considerable time to find a solution. Conveying messages through traditional methods and word-of-mouth (WOM) can’t be compared to the following marketing trends in today’s digital age. How do you distinguish your products from those of your competitors? How do you build bonds with […]
With 197 million people online in Indonesia, it’s important for brands to know where and how to connect with this large group of digital consumers. YouTube, with more than 100 million monthly users in Indonesia, offers a ready base for brands to grow their online audience. To unlock the potential of video marketing, however, brands […]
Standing in a competitive market where your business isn’t really standing out, or your brand operates in a niche market with a small target audience? If you’re in either of these situations, then you should know that reaching your target audience isn’t easy. And this is precisely why you should utilize niche marketing. What is […]
SMarketing is the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s often typical for these two revenue generating groups to be in conflict with one another. The typical battle looks like this: Sales complains that Marketing isn’t generating enough quality leads, and Marketing criticizes Sales […]
The year 2021 was a year of transformative changes that shook the entire landscape of digital marketing. This significantly impacted the development of digital marketing strategies for businesses that were striving to overcome the effects of the pandemic. Below is a compilation of 6 key customer trends for crafting a successful digital strategy in 2022, […]
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