Every small business begins as a startup. In 2020, about 99.9% of all U.S. businesses were considered small businesses with less than 500 employees. Startup companies face several challenges, and the trend has only increased with time as the marketplace becomes more competitive. According to the Global Startup Genome Ecosystem 2019 report, 11 out of […]
As many workplaces now begin plans to bring people back to the office after COVID, it’s a great time to consider how the organization’s culture has changed and ─ even more importantly ─ how to create the culture the company wants to have. What is company culture? Company cultures are defined as the ways in […]
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s […]
When we think of a brand, we may think of the individual products a company sells, the stories it tells, or the causes it supports. But what about a company’s actions within its own walls? What about the culture of the organization – all of the actions, decisions, and interactions that take place among the […]
Building a brand that can thrive in the current market is extremely different from building a brand 40 years ago. Working heavily on how you portray your brand to world simply won’t cut it. Now, it’s a two-way street. It involves keeping in touch with customer perception both on the streets and online, but most […]
It is widely acknowledged that talent acquisition and company culture establishment is no longer confined to the singular domain of the human resources department. Other departments equally assume collaborative roles to undertake this responsibility. Particularly noteworthy is the pivotal role that the synergy between Marketing and HR assumes in the endeavor of cultivating corporate culture […]
A successful brand refresh does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success. This story is much less exciting to tell, but much more […]
Marketing strategies for the construction materials industry is a puzzle that requires considerable time to find a solution. Conveying messages through traditional methods and word-of-mouth (WOM) can’t be compared to the following marketing trends in today’s digital age. How do you distinguish your products from those of your competitors? How do you build bonds with […]
With 197 million people online in Indonesia, it’s important for brands to know where and how to connect with this large group of digital consumers. YouTube, with more than 100 million monthly users in Indonesia, offers a ready base for brands to grow their online audience. To unlock the potential of video marketing, however, brands […]
Standing in a competitive market where your business isn’t really standing out, or your brand operates in a niche market with a small target audience? If you’re in either of these situations, then you should know that reaching your target audience isn’t easy. And this is precisely why you should utilize niche marketing. What is […]
SMarketing is the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s often typical for these two revenue generating groups to be in conflict with one another. The typical battle looks like this: Sales complains that Marketing isn’t generating enough quality leads, and Marketing criticizes Sales […]
In 2022, B2B businesses are not exempt from the race for growth to recover from the “wounds” that the turbulent year of 2021 left behind. Quickly updating and successfully applying the latest marketing trends is the key to outpacing our competitors. Discover the top 10 marketing trends for B2B businesses in 2022 through the article […]
The year 2021 was a year of transformative changes that shook the entire landscape of digital marketing. This significantly impacted the development of digital marketing strategies for businesses that were striving to overcome the effects of the pandemic. Below is a compilation of 6 key customer trends for crafting a successful digital strategy in 2022, […]
In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]
To achieve a competitive advantage in the rapidly evolving landscape of digital marketing, businesses need to stay up-to-date with the trends pursued by the digital marketing industry. Below are five digital marketing trends forecasted to make a significant impact in the current and upcoming years, helping your business gain an edge over competitors. Programmatic Advertising […]
In most of the current discussions about Digital Marketing, privacy is the most highly concerned topic. Marketers are extremely worried about how they can maintain marketing performance while still protecting user privacy. However, maintaining performance isn’t enough; they are actively seeking opportunities to enhance marketing efforts even further while setting high standards for privacy. A […]
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