Business owners

Moving a Family Business Beyond the Founder’s Vision

To sustain a long-term family enterprise, it’s clear that having a founder who builds a great business is only the first step. As the legacy business and the entrepreneurial leadership of the founding generation gives way to the next generation, the business enters a transition to a new era where there are several related family […]

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Why Your Family Business Needs Family Members on the Board

Summary.   In the wake of the pandemic and rising geopolitical tensions, many family business owners have woken up to the reality that the absence of a competent and engaged board undermines the resiliency of their family enterprise and poses a significant risk in an era of greater turbulence and uncertainty. What’s more, if family representation […]

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Wrestling with Legacy in a Family Business

Summary.    Legacy is an intangible, invisible force that affects the decision making of the next generation in a family business. Psychologists call the motivation to build legacy generativity, and it stems from the concern for the welfare, well-being, and security of future generations. Developing and sustaining legacy is a way for family members to perpetuate […]

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Plan a Smooth Succession for Your Family Business

Summary.   A central concern of family business leaders is assessing the readiness of the next generation to take over the business. This is critical, because research shows that 25% of failed transitions occur due to a lack of a prepared heir. Taking time to co-design what readiness looks like enables both parties to align and […]

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BRANDING FOR VIETNAM BUILDING MATERIALS ENTERPRISES IN THE PERIOD OF 2024 – 2050

A brand is what connects a business with customers and is also a way for customers to perceive a business and its values​. To put it differently, it’s how our customers differentiate us from our competitors. From the name, logo to mission statement, core values,… these are all things that consumers care about and choose, […]

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Traditional B2B Sales and Marketing Are Becoming Obsolete

Summary.   Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing teams typically function in […]

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Case Study: Emotional Intelligence for People-First Leadership at FedEx Express

Integrating emotional intelligence assessment and development into a six-month process for new managers world-wide, the FedEx Express team at their Global Learning Institute is building the skills and expertise for people-first leadership. The program is yielding an 8-11% increase in core leadership competencies, with over half the participants experiencing very large (10-50%) improvements in certain […]

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How to build a brand to create brand strength, increase profits, and lead the competition?

Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand […]

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How to Create a Sales-Driven B2B Marketing Strategy?

As a business owner, you know that B2B marketing is one of the most effective ways to generate leads and increase revenue. How to Build a B2B Marketing Strategy? In this article, let’s join Metta to explore some important steps in developing a successful B2B marketing strategy. Along with that are some outlines of strategies […]

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Building a Leading Brand: Pay Attention to Customer Experience and Safeguarding Brand Reputation

In reality, alongside fundamental brand-building activities, leading brands also need to find ways to differentiate themselves from competing rivals, provide the best experience for customers, and manage reputation risks effectively. More precisely, to build a leading brand, we need to safeguard the brand reputation. Transform customers into followers, enthusiasts, and supporters Today, consumers can distinguish […]

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The Leader as Coach

Summary.    In the face of rapid, disruptive change, companies are realizing that managers can’t be expected to have all the answers and that command-and-control leadership is no longer viable. As a result, many firms are moving toward a coaching model in which managers facilitate problem solving and encourage employees’ development by asking questions and offering […]

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6 Core Principles for Leadership Coaches

You might be familiar with leadership training models. Sometimes, receiving leadership advice from an external perspective can be effective. Leadership training programs can bring many benefits. However, do you fully understand the core principles for effective leadership training? Let’s explore in the following article. 6 Core Principles for Leadership Coaches Whether you are an external […]

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10 Reasons To Avoid Executive Leadership Coaches Like The Plague

Executive Coaches are like any other breed of professional: some are good, some are not. But because the potential impact of an executive coach can be so high, their defects, blind-spots and shortcomings need to be rigorously understood before hiring them. The deficiencies of executive coaches often result from over-reliance on a particular approach or focus. Here […]

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Motivating People Starts with Building Emotional Connections

Author: Scott Edinger: founder of Edinger Consulting, is a coauthor of Making Yourself Indispensable and author of The Hidden Leader: Discover and Develop Greatness Within Your Company. Scott’s next book, The Growth Leader: Strategies to Drive the Top and Bottom Lines, is coming out in September of 2023. Summary Thousands of years ago, Aristotle identified pathos as […]

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How to Reconnect Dissatisfied Employees

Your best employee knocks on your office door and submits his resignation. What’s the first thing you’re going to do? A common workaround is to give them higher salaries, better perks to retain them. But 6 months later, you might hear another knock on the door — and it’s happening again. In 2021 and 2022, […]

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Cắt giảm chi phí giúp bạn mạnh mẽ hơn

Tóm lược nội dung    Khi mọi thứ nằm ngoài tầm kiểm soát của chúng ta,  chi phí là thứ duy nhất có thể kiểm soát được. Thế nhưng cắt giảm chi phí mạnh ngay lập tức để tiết kiệm trong thời gian ngắn hạn là một sai lầm. Khi các công ty áp dụng chính […]

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“Digitization” of Human Resources services

The digital revolution has been infiltrating every sector: people use smartphones and tablets every day, use social networks in the workplace, digitize documents,… Digital technology has infiltrated our daily lives in both personal and professional activities. As a result, HR managers are facing challenges and forcing them to learn to adapt to a new ecosystem: […]

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Business Strategy: Change to Operate Effectively in the VUCA Era

In times of upheaval, even the best, most well-thought-out plans sometimes have to be shelved for reasons beyond your control. One of the most important characteristics that any business needs to have at this stage is flexibility. With the flexibility and willingness to refine your original business plan and strategy in the best direction, your […]

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Digital HR

The digital revolution is rapidly unfolding, and companies around the world are investing heavily in modern technologies, earmarking up to $656 billion for new and advanced devices to prepare for the upcoming era of work. While much of the discourse has centered around technology enabling remote work, HR departments also need to pay attention to […]

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Human-Centric Branding: Building a brand with a focus on humans

Traditional Branding Strategy According to traditional definitions, a brand encompasses a collection of elements such as images, names, logos, taglines, etc., to differentiate its products and services from those of competing rivals. A brand also serves as a repository of all the values generated from the programs and campaigns that a business has undertaken. In […]

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