Near-shoring is a trend in which companies move their manufacturing or service operations closer to their home markets, often bringing them back from overseas locations. This contrasts with offshoring, where businesses outsource these activities to countries with lower labor costs. The near-shoring trend has gained momentum for several reasons: Proximity to Market: Near-shoring allows companies […]
UNCERTAIN OUTLOOK FOR THE LOGISTICS INDUSTRY As we exit a tumultuous 2023, where the logistics and shipping industry witnessed a reversal to normalcy and freight rates dropped from record highs to pre-pandemic levels, importers and freight forwarders are hoping that the new year will bring some much-needed stability in the freight market. With the outlook […]
As reported by Euromonitor, December 2023 Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates […]
The Camel Strategy – A new definition was given by Ms. Ngo Phi Phung, founder of Metta Marketing 2024 is a year that is predicted to have a lot of instability and unpredictable changes around the world, from nature to human society. Vietnam, with an economy whose GDP growth rate depends on export growth and […]
According to EastAsiaForum, 14 December 2023 Author: David Dapice is a Senior Economist at the Ash Center for Democratic Governance and Innovation at the John F Kennedy School of Government, Harvard University. After two frustrating years of COVID-induced economic slowdown, Vietnam bounced back in 2022 with a strong performance — its GDP grew more than […]
Plot summary When a recession was predicted to occur a year ago, the Fed seems to have succeeded in bringing down inflation without causing a recession. Many negative forecasts underestimate the resilience of the U.S. economy, typically because they are based on historical models and precedents, rather than on isolated contexts. While a soft landing […]
Summary When everything is beyond our control, costs are the only thing that can be managed. However, drastically cutting costs immediately to save in the short term is a mistake. When companies implement sudden cost-cutting policies, they often have to give up the most crucial investments. If cost-cutting programs are hastily implemented, debates about investment […]
Plot summary: Most marketers know that, when the economy takes a turn for the worse, their budgets will have to shrink. In the face of today’s wobbly economy, rapidly changing markets, soaring inflation, etc., what should marketers do? In the author’s experience in communications and marketing through economic cycles, she offers 6 solutions for CMOs […]
Summary: Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy. Brand-building activities are typically measured using metrics that have no predictive or retrospective connection to financial returns. And performance marketing typically lacks measures […]
Summary. Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as well as failures throughout past recessions and identified patterns in consumer and company behavior […]
Even the most experienced sales experts are feeling anxious. Whether we are in a recession or it’s merely a future possibility, fundamental economic knowledge tells us that economies go through cycles of prosperity and downturn, and this is inevitable. So, the question should not be whether to do something about it or not, but rather […]
Summary. Whether on retailers’ own platforms or through third-party price tracking services, today’s consumers often have access to detailed information regarding changes in a product’s price over time. But how does this visibility influence their purchasing decisions? Through a series of studies, the authors found that buyers are more likely to buy now if […]
The New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors share findings from a recent survey exploring how U.S. consumers are thinking about their New Year’s Resolutions this year and offer seven strategies to help businesses attract and retain customers in this critical […]
Summary In corporate acquisitions, there are two types of leverage. The first is negotiation leverage, whichever side knows the opponent’s weakness will have the advantage in the agreement. The second is the leverage of knowledge, which depends on the Founder’s understanding of the needs of the market and the potential the business can achieve. It […]
Summary. Right now venture investment is falling and the tech market is cooling. Startup founders are thinking more about survival than an exit. But the market can turn around quickly, as it did in 2010. It pays to position yourself now for the startup M&A wave that will likely arrive in the next couple of […]
Summary. When a startup founder seeks external funding, they may worry about losing control over their company — with good reason. Between 20% and 40% of startup founders are replaced at the behest of their investors. But what happens to the company after the founder is ousted? An initial look at the data reveals that startups where a founder is replaced […]
In 2012, King Digital Entertainment had established itself as a developer of popular free games on smartphones. Its user base was growing exponentially, driven by the hit game Candy Crush Saga. From mid-2012 to mid-2013 the company experienced a 12-fold increase in revenue but only a sixfold increase in costs. The result was a nearly […]
Source: Harvard Business Review Authors. Hubert Joly – The former Chairman and CEO of Best Buy, a senior lecturer at Harvard Business School, and The Co-Author with Caroline Lambert of The Heart of Business. Joly has been recognized as one of the top 100 CEOs in the world by the Harvard Business Review, one of […]
During the crisis of the pandemic, Matt Allen (the article’s author) conducted research on how family businesses adapted to the pressures of the market context. The research was carried out in the summer of 2020, 6 months after the World Health Organization officially declared Covid-19 a pandemic. The results were very interesting. Matt noticed that […]
Summary. One of the most critical questions facing family businesses is how to treat the next generation. They are clearly different from other employees, as current or potential owners of the company, whose wealth and reputation are on the line. On the flip side, most parents rightfully worry that providing too many unearned advantages undermines […]
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