Brand Strategy

When we think of a brand, we may think of the individual products a company sells, the stories it tells, or the causes it supports. But what about a company’s actions within its own walls? What about the culture of the organization – all of the actions, decisions, and interactions that take place among the […]

Building a brand that can thrive in the current market is extremely different from building a brand 40 years ago. Working heavily on how you portray your brand to world simply won’t cut it. Now, it’s a two-way street. It involves keeping in touch with customer perception both on the streets and online, but most […]

With 197 million people online in Indonesia, it’s important for brands to know where and how to connect with this large group of digital consumers. YouTube, with more than 100 million monthly users in Indonesia, offers a ready base for brands to grow their online audience. To unlock the potential of video marketing, however, brands […]

Standing in a competitive market where your business isn’t really standing out, or your brand operates in a niche market with a small target audience? If you’re in either of these situations, then you should know that reaching your target audience isn’t easy. And this is precisely why you should utilize niche marketing. What is […]