Business Strategy: Change to Operate Effectively in the VUCA Era

In times of upheaval, even the best, most well-thought-out plans sometimes have to be shelved for reasons beyond your control. One of the most important characteristics that any business needs to have at this stage is flexibility. With the flexibility and willingness to refine your original business plan and strategy in the best direction, your [...]

Business Strategy: Change to Operate Effectively in the VUCA Era

In times of upheaval, even the best, most well-thought-out plans sometimes have to be shelved for reasons beyond your control. One of the most important characteristics that any business needs to have at this stage is flexibility. With the flexibility and willingness to refine your original business plan and strategy in the best direction, your […]

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How has CSR elevated Siam Cement Group (SCG) in its branding journey?

CSR has helped SCG enhance its position in the public eye, associated with the image of a brand with responsibility to the community and society. Why do B2B businesses need to implement CSR? CSR or Corporate Social Responsibility is gradually becoming a measure of Vietnamese consumers for businesses today. Therefore, CSR is an essential obligation […]

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