What makes your company unique? If you’re thinking, “Our corporate culture, of course!” you’d probably be right. But, what does that actually mean? Even though company culture has become a hot topic in recent years, it’s still sort of intangible and difficult to wrap our arms around. Here’s one way to think about it, a […]
Every small business begins as a startup. In 2020, about 99.9% of all U.S. businesses were considered small businesses with less than 500 employees. Startup companies face several challenges, and the trend has only increased with time as the marketplace becomes more competitive. According to the Global Startup Genome Ecosystem 2019 report, 11 out of […]
As many workplaces now begin plans to bring people back to the office after COVID, it’s a great time to consider how the organization’s culture has changed and ─ even more importantly ─ how to create the culture the company wants to have. What is company culture? Company cultures are defined as the ways in […]
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s […]
Building a brand that can thrive in the current market is extremely different from building a brand 40 years ago. Working heavily on how you portray your brand to world simply won’t cut it. Now, it’s a two-way street. It involves keeping in touch with customer perception both on the streets and online, but most […]
It is widely acknowledged that talent acquisition and company culture establishment is no longer confined to the singular domain of the human resources department. Other departments equally assume collaborative roles to undertake this responsibility. Particularly noteworthy is the pivotal role that the synergy between Marketing and HR assumes in the endeavor of cultivating corporate culture […]
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