Brand and culture power is particularly evident in B2B companies, where brands live and die in the thoughts, words and actions of employees. The legendary management consultant, educator, and author Peter Drucker liked to say that “culture eats strategy for breakfast.” The best-laid strategic plans invariably hit a wall if they are not aligned with […]
Brand story is at the core of what we do at our consultancy. Working directly with CEOs and leadership, we identify marketing and business pain points that both customers and employees experience. Once discovering those challenges, we design strategies to alleviate them and, off of those strategies, create messaging campaigns that deliver clear, compelling and […]
When we think of a brand, we may think of the individual products a company sells, the stories it tells, or the causes it supports. But what about a company’s actions within its own walls? What about the culture of the organization – all of the actions, decisions, and interactions that take place among the […]
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