The human society is constantly changing, and a ‘life-centric’ marketing strategy demands that marketers stay closely attuned to this evolution. This article will present predictions about marketing trends that will directly impact businesses in 2022. To establish a solid short-term plan, it’s important to consider what you’re aiming for in the long run. No one […]
Amidst the strong market fluctuations in recent times, many businesses have been gradually shifting their focus from “investment” to “utilization” of existing resources to cope with upcoming challenges. Among these activities, marketing is an area where the concept of “utilization” can be applied. So, how can businesses effectively utilize their marketing resources to make the […]
In reality, many companies face challenges in implementing marketing strategies for various reasons. Therefore, some businesses have chosen to work with marketing agencies in hopes of achieving more noticeable and powerful results. Here are ten considerations to keep in mind when choosing a marketing agency, which can help businesses make the right collaboration choice: Clearly […]
If you’re also confused about marketing being just advertising, you’re not alone. Many people share this misconception. Hopefully, this article gives you a clearer understanding of marketing. So, what exactly is marketing? “Marketing is a series of activities by organizations to create, communicate, deliver, and exchange products/services that have value for customers, partners, and society.” […]
Do you want to know what customers think about you? Are you worried if your product has enough trust with customers? When was the last time you received feedback on the quality of your product or service? Was it a complaint or praise? The answers to all these questions lie within the marketing activities of […]
After two years of the COVID pandemic causing significant societal disruptions, marketing strategists are preparing to implement new approaches. Marketing is undoubtedly going to be “redefined” after the pandemic. Let’s explore 10 changes in marketing after the pandemic through the following article. 1. Post-Pandemic Marketing Focuses on Understanding Customer Segments The crisis from the COVID-19 […]
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