Amidst the strong market fluctuations in recent times, many businesses have been gradually shifting their focus from “investment” to “utilization” of existing resources to cope with upcoming challenges. Among these activities, marketing is an area where the concept of “utilization” can be applied. So, how can businesses effectively utilize their marketing resources to make the […]
To achieve a competitive advantage in the rapidly evolving landscape of digital marketing, businesses need to stay up-to-date with the trends pursued by the digital marketing industry. Below are five digital marketing trends forecasted to make a significant impact in the current and upcoming years, helping your business gain an edge over competitors. Programmatic Advertising […]
In most of the current discussions about Digital Marketing, privacy is the most highly concerned topic. Marketers are extremely worried about how they can maintain marketing performance while still protecting user privacy. However, maintaining performance isn’t enough; they are actively seeking opportunities to enhance marketing efforts even further while setting high standards for privacy. A […]
If you’re also confused about marketing being just advertising, you’re not alone. Many people share this misconception. Hopefully, this article gives you a clearer understanding of marketing. So, what exactly is marketing? “Marketing is a series of activities by organizations to create, communicate, deliver, and exchange products/services that have value for customers, partners, and society.” […]
Do you want to know what customers think about you? Are you worried if your product has enough trust with customers? When was the last time you received feedback on the quality of your product or service? Was it a complaint or praise? The answers to all these questions lie within the marketing activities of […]
After two years of the COVID pandemic causing significant societal disruptions, marketing strategists are preparing to implement new approaches. Marketing is undoubtedly going to be “redefined” after the pandemic. Let’s explore 10 changes in marketing after the pandemic through the following article. 1. Post-Pandemic Marketing Focuses on Understanding Customer Segments The crisis from the COVID-19 […]
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