Elevating brand strength through twin transition
The journey of brand development is a meticulous endeavor that demands unwavering commitment and investment from an entire organization. Establishing a distinct and robust brand, while effectively harnessing its power, constitutes a substantial challenge for any business. The inevitable trend The concept of the “twin transition” has emerged as a pivotal trend reshaping the business landscape, differentiating forward-thinking companies from their counterparts. This insight was shared by Ngo Phi Phung, strategy expert and director of Metta Marketing, during the “HCMC Gold Brand 2023” talk show hosted by The Saigon Times on December 8.
A brand is an asset to a business. Everyone wants their assets to grow, so businesses are constantly looking for ways to build more and more valuable brands. With the new requirements of the current market that are “dual transformation”, including digital transformation and green transformation, businesses that see opportunities from this new trend, dare to invest and change will help the brand position differently in the market and in the hearts of customers, consumers.
Discovery: IS IT POSSIBLE TO INCREASE BRAND VALUE WITH DOUBLE CONVERSIONS?
Phung said that an increasing number of businesses are embracing the green transition, especially following the Vietnamese Government’s commitment to achieving net-zero emissions by 2050. While the digital transition remains a challenge, it has seen significant development, with numerous businesses achieving notable successes. The impetus for digital transition has intensified in the post-Covid-19 era, driven by the growth of e-commerce and social platforms. The convergence of digital and green transitions, known as the “twin transition,” now represents a fresh market demand. Businesses that recognize the opportunities in this trend and invest in making the transition will enhance their brand positioning in the market and in the hearts.
Concurring, Dr. Nguyen Thanh My, Founder and Chairman of the Board of Directors of Rynan Technologies Vietnam Joint Stock Company, said that in order to “double switch”, businesses must consider it as their future, must do real, invest and calculate carefully.
Discovery: “GREEN TRANSFORMATION” IS A GAME-CHANGING TRANSITION
The seminar is within the framework of the Ho Chi Minh City Gold Brand Award 2023 with the theme “Innovation and Sustainability” organized by the Ho Chi Minh City People’s Committee and organized by the Department of Industry and Trade in collaboration with Saigon Economic Review. The award aims to recognize and honor businesses in the city that have made many efforts, achieved achievements in branding activities, contributing to the sustainable development of businesses and the economy.
Also at the event, Saigon Economic Review officially launched the Brand Building Club, with the goal of exchanging experiences, sharing experiences and building sustainable brand development strategies in domestic and international markets.
The Board of Directors consists of 7 members who are individuals and businesses in different fields, in which, Mr. Vo Minh Nhut, General Director of NS BlueScope Vietnam Co., Ltd., Chairman of the club and Vice Presidents are Mr. Pham Tran Nhat Minh, Deputy General Director of Long Thanh Plastic Company; Mr. Tran Hoang Ngan, General Director of Colusa Food Joint Stock Company – MILIKET; Ms. Ngo Phi Phung, Director of Metta Marketing Consulting; Mr. Do Huu Nhat Quang, Director of Green Viet Company; Mr. Nguyen Huu Y Yen, Chairman of Saigontourist Travel Service Company and Ms. Dao Loan, Head of External Affairs and Brand Development Department of Saigon Times Group.
The Brand Building Club under Saigon Times Club expects to become an important destination for members to share experiences and cooperate on the way to promote the development of brands and businesses.
Source: Saigon Economic Review
