New digital marketing trends of the world in 2022.

To achieve a competitive advantage in the rapidly evolving landscape of digital marketing, businesses need to stay up-to-date with the trends pursued by the digital marketing industry. Below are five digital marketing trends forecasted to make a significant impact in the current and upcoming years, helping your business gain an edge over competitors.

1. Programmatic Advertising

Amidst the millions of websites, apps, and digital products viewed daily, capturing the attention of viewers and placing ads in prime positions has become simpler due to the emergence of Programmatic Advertising. This involves displaying ads through applications or software that process a business’s data to purchase online ad space. Utilizing data about products/services and target demographics, these tools project ads on the internet’s most valuable spots, attracting user attention.

With the convenience of technology, programmatic advertising can replace direct negotiations between businesses and display platforms for ad space rental. Moreover, with the assistance of these tools, this digital marketing trend enables businesses to access their target customers most effectively.

During operation, programmatic advertising analyzes campaign inputs and user behavior, optimizing campaigns in real-time to precisely identify and convert target customers.

2. Visual Search

Our daily activities are significantly influenced by images. Therefore, the current digital marketing trend not to be missed is visual search. Online searches aided by images offer users an entirely novel experience.

Visual search tools such as image capture and screenshot images stimulate an increasing trend in online searches from users. While this technology is still in its early stages, industry giants like Pinterest (Pinterest Lens) and Google (Lens) have rapidly made advancements. Major fashion brands have also quickly entered the scene, creating personalized image-based search spaces, allowing users to choose outfits using their uploaded images.

Visual search technology allows customers to quickly browse millions of items, refine their choices, and select preferred items.

3. Neuromarketing

Neuromarketing is not a new concept; it has been discussed and researched since around 2002-2004. With the advancement of neuroscience, the neuromarketing trend has gained more attention. Neuromarketing refers to understanding consumer behavior deeply, providing businesses with insights into their buying behavior and the factors driving it.

Understanding customer psychology and purchasing triggers enables businesses to leverage this data for creative advertisements, product development, pricing, and market share growth strategies.

Applying this digital marketing trend involves various techniques and technologies to better understand customer behavior, such as eye-tracking, facial encoding, expression analysis, and heart rate monitoring, to understand individual reactions when making purchases.

4. Voice Search SEO

With the continuous progress of voice search devices like Google Home, Siri, and more, consumer preferences for online searches have changed significantly. Instead of typing at a rate of 30 words per minute, users can speak at a pace of 140 words per minute, saving time.

The increasing popularity of voice search poses challenges for businesses focused on digital marketing. Optimizing search engine tools for voice searches and understanding user search intentions are key. While text searches previously focused on keywords or phrases, voice searches tend to be longer and in the form of questions.

Understanding user search intent is crucial for optimizing search results and achieving higher search engine rankings. Predictions indicate that by the end of 2022, voice search-related shopping could reach up to $40 billion globally, making optimizing voice search tools essential for businesses.

5. Predictive and Augmented Analytics

This digital marketing trend provides essential resources for organizations across various industries. Augmented analytics integrates machine learning algorithms and natural language processing to deeply understand data and offer meaningful insights.

Predictive and augmented analytics significantly improve the speed of traditional data analysis processes. Automation speeds up data analysis, saving up to 80% of resources required for data collection and cleaning.

This trend goes beyond conventional data analysis, integrating machine learning and natural language processing to provide a deeper understanding of data. It offers the ability to quickly process vast amounts of information, allowing marketing and sales teams to make data-driven decisions promptly.

Data analysis provides a critical resource for organizations and businesses across various industries. Enhanced analytics, however, goes beyond traditional data analysis by integrating machine learning algorithms and natural language processing to provide a deeper understanding of data.

According to analysts at Gartner, augmented analytics will “mark the next disruptive wave in the data and analytics market.” This insight is based on the ability of augmented analytics to automate analysis and provide more accurate information with efficiency beyond imagination.

Previously, processing information could take months. Now, with the assistance of augmented analytics, vast amounts of information and data can be processed in just a few seconds. This accelerates decision-making processes for marketing and sales teams to take immediate actions based on data. On the other hand, predictive analysis helps marketers and sales leaders assess how customers react to digital marketing activities and deliver messages at the most appropriate times.

Digital marketing is an incredibly vast concept. These trends collectively contribute to a dynamic digital marketing landscape. While staying updated and adapting to these trends is crucial, not all businesses have the expertise or resources to fully leverage them. Engaging with specialized marketing agencies can be a sensible choice.

Metta Marketing is a leading brand strategy consultancy in Vietnam, supporting businesses in developing effective brand strategies for the local market. The company conducts market research, develops optimized strategies, and implements professional marketing activities, ensuring brands maintain a competitive edge and thrive in a rapidly changing economic environment. Metta Marketing specializes in the building materials sector in Vietnam.

To learn more about Metta’s services:

Brand Strategy Consultation: Assisting business leaders and marketing teams in creating effective brand strategies for the Vietnamese market.

Brand Building Solutions: Providing mixed marketing solutions with a digital focus to establish leading brands.

Brand Training: Training programs focusing on brand management and building for SMEs and startups.

Metta Marketing
Leading Brand Strategy Consultant

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