How to build a brand to create brand strength, increase profits, and lead the competition?

Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand [...]

How to build a brand to create brand strength, increase profits, and lead the competition?

Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand […]

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How to innovate business strategy and create sustainable competitive advantage?

How can companies that primarily focus on products, especially those with limited differentiation, or companies struggling to enhance their value chain, create a sustainable competitive advantage and build new values that customers seek? In many industries today, upstream activities such as supply chain sourcing, manufacturing, and logistics are becoming standardized or outsourced, while downstream activities […]

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