Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand […]
Summary. Research over the past few decades has shown us that the most important leadership qualities are centered around soft skills and emotional intelligence. But do these skills point to deeper competencies? A survey of 195 leaders from more than 30 global organizations suggests that there are five major themes of competencies that strong leaders […]
How can companies that primarily focus on products, especially those with limited differentiation, or companies struggling to enhance their value chain, create a sustainable competitive advantage and build new values that customers seek? In many industries today, upstream activities such as supply chain sourcing, manufacturing, and logistics are becoming standardized or outsourced, while downstream activities […]
One of the foremost factors in business development is human resources. However, many still believe that talent acquisition falls solely under the purview of the Human Resources (HR) department. In reality, other departments, particularly marketing, can collaborate with HR to successfully draw in talent. In this article, let’s explore how Marketing and HR at Metta […]
Amidst the strong market fluctuations in recent times, many businesses have been gradually shifting their focus from “investment” to “utilization” of existing resources to cope with upcoming challenges. Among these activities, marketing is an area where the concept of “utilization” can be applied. So, how can businesses effectively utilize their marketing resources to make the […]
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