A brand is what connects a business with customers and is also a way for customers to perceive a business and its values. To put it differently, it’s how our customers differentiate us from our competitors. From the name, logo to mission statement, core values,… these are all things that consumers care about and choose, […]
Often, people talk about differentiation strategies when talking about brand strength. This isn’t wrong, but is it adequate, especially if you can’t always find the perfect difference? And what do businesses that want to build a brand with strong appeal need to do? Join Metta to explore through the article below. When did the brand […]
In reality, alongside fundamental brand-building activities, leading brands also need to find ways to differentiate themselves from competing rivals, provide the best experience for customers, and manage reputation risks effectively. More precisely, to build a leading brand, we need to safeguard the brand reputation. Transform customers into followers, enthusiasts, and supporters Today, consumers can distinguish […]
Traditional Branding Strategy According to traditional definitions, a brand encompasses a collection of elements such as images, names, logos, taglines, etc., to differentiate its products and services from those of competing rivals. A brand also serves as a repository of all the values generated from the programs and campaigns that a business has undertaken. In […]
How can companies that primarily focus on products, especially those with limited differentiation, or companies struggling to enhance their value chain, create a sustainable competitive advantage and build new values that customers seek? In many industries today, upstream activities such as supply chain sourcing, manufacturing, and logistics are becoming standardized or outsourced, while downstream activities […]
CSR has helped SCG enhance its position in the public eye, associated with the image of a brand with responsibility to the community and society. Why do B2B businesses need to implement CSR? CSR or Corporate Social Responsibility is gradually becoming a measure of Vietnamese consumers for businesses today. Therefore, CSR is an essential obligation […]
With 197 million people online in Indonesia, it’s important for brands to know where and how to connect with this large group of digital consumers. YouTube, with more than 100 million monthly users in Indonesia, offers a ready base for brands to grow their online audience. To unlock the potential of video marketing, however, brands […]
Standing in a competitive market where your business isn’t really standing out, or your brand operates in a niche market with a small target audience? If you’re in either of these situations, then you should know that reaching your target audience isn’t easy. And this is precisely why you should utilize niche marketing. What is […]
In 2022, B2B businesses are not exempt from the race for growth to recover from the “wounds” that the turbulent year of 2021 left behind. Quickly updating and successfully applying the latest marketing trends is the key to outpacing our competitors. Discover the top 10 marketing trends for B2B businesses in 2022 through the article […]
If you’re also confused about marketing being just advertising, you’re not alone. Many people share this misconception. Hopefully, this article gives you a clearer understanding of marketing. So, what exactly is marketing? “Marketing is a series of activities by organizations to create, communicate, deliver, and exchange products/services that have value for customers, partners, and society.” […]
Do you want to know what customers think about you? Are you worried if your product has enough trust with customers? When was the last time you received feedback on the quality of your product or service? Was it a complaint or praise? The answers to all these questions lie within the marketing activities of […]
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